Top Marketing Initiative 2016 at the EW Super Conference in Miami!
WC&S received the award for the Top Marketing Initiative 2016 at the Enterprise Worldwide Super Conference in Miami!
This year Weyrich, Cronin & Sorra (WC&S) embarked on a marketing initiative aimed at expanding our reach to potential clients in the Baltimore area through a radio spot on a local talk and news station. Our Monday morning segment entitled “A Tip from the Expert” is a 60 second radio spot that airs each Monday at 7:56 am on WBAL Radio 1090 AM. The spot features our Managing Partner, Frank Savarese, who delivers a tip to listeners and the lead in and trailer highlight our website address to drive listeners to our site. The purpose of the radio campaign was brand awareness as we are poised for future growth and needed to expand our audience.
As part of our ongoing efforts to push content through our social media channels and drive visitors to our website we have purchased content featuring small business briefs, tax briefs and estate briefs that are posted several times a week on our blog. Once posted on the blog, we push the content out on our firm Facebook, LinkedIn and Twitter pages as well as the individual LinkedIn pages of our partner group.
These initiatives have resulted in an increase in overall website traffic.
To capture some of the website traffic from our social media outlets and radio spot we added an interactive feature to our website. A Live Chat feature was added to our site in March. It allows visitors to engage in a conversation with a person whose objective is to collect as much information from the visitor as possible and route the chat log to us to contact them. It is a lead generation tool, but we soon found that it is not only used by potential clients, but existing clients and potential employees as well. We consider that to be a successful interactive addition to the site.
We are honored to receive the award!
Enterprise Worldwide is an international association of accountants and advisors existing to challenge member firms to work collaboratively by actively participating, communicating, referring business and sharing resources so that they and their clients have access to quality accounting, tax, and consulting services across the globe.